How to redesign a website without losing SEOTake an inventory of your pages, use a test site, audit your redesigned site, set up 301 redirects, activate the redesigned site, check information from robots, configure Search Console, monitor changes in SEO performance. However, if you decide to change some of your pages or the URL structure, you'll need to implement 301 redirects. This can be complicated, but you can use an add-on like All in One SEO to make it easier. The All in One SEO Redirection Manager plugin simplifies 301 redirects and 404 errors.
All you have to do is paste your old and destination URLs directly into the fields provided. The first thing you should do is think about SEO. Too often, customers don't stop to consider the impact of changing their website on SEO. They discard valuable content from historic pages or decide that it would be a good idea to completely change each URL without redirecting the old ones.
It's certainly preferable to keep the content at the same URLs, but in the course of the redesign, you'll understand that some pages need to be removed and others will work better if consolidated. Redesigning a website can improve its appearance, conversion rate, visitor experience, and more, but it can also jeopardize its search engine rankings and traffic. With all these issues in mind, you'll be able to overcome the website redesign tape without damaging your SEO. It's important to understand how this basic approach helps segment and break down important metadata so as not to lose the value of SEO during a redesign.
Most redesigns are positioned to increase profits, but they don't understand the relationship between SEO and design. To ensure that you reap the benefits of a redesign and, at the same time, avoid potential pitfalls, in this post we'll discuss an SEO strategy for website redesign. Unless you treat high-ranking content as the Holy Grail of SEO, the chances of your website content remaining unchanged after the redesign are extremely low. By comparing the old site to the new one, focusing on the performance of each individual page, you can discover some critical SEO elements that were overlooked during the redesign.
If you have a large website, this could be the most important and time-consuming part of the SEO redesign process. Since many things can go wrong in the course of the redesign, an SEO specialist must work closely with a UX designer and a website developer to avoid potential problems. Other tests are recommended for a larger-scale redesign to truly understand the effects on your SEO as you begin to alter the current factors that work. If you use these steps as a guide, you can redesign your website without damaging your site's SEO.
I hope that now that I have read this I have a better chance of not messing up the SEO of my website during the redesign. If you get an SEO boost on a given page and the URL of that page has changed as part of your site's redesign, you'll lose that momentum when links to that page generate a 404 error.