Google then uses that information to determine what content is relevant to a particular search query and how the page should rank when searching for a particular term. That's what gives a web page its search ranking. SEO keywords (also known as “keywords” or “key phrases”) are terms that are added to online content to improve the ranking of those terms in search engines. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition, and business intent.
Keywords are ideas and topics that define what your content is about. In terms of SEO, they are the words and phrases that search engines enter into search engines, also called search queries. If you reduce everything on your page, all the images, videos, texts, etc., to simple words and phrases, those are your main keywords. Think about the words a user could search for to find a piece of your content.
Users who know a lot about the topic may use different keywords in their search queries than people who don't know the topic. For example, a long-time soccer fan might search for FIFA, an acronym for the Fédération Internationale de Football Association, while a new fan could use a more general query, such as the soccer playoffs. Anticipating these differences in search behavior and taking them into account when writing content (with a good combination of keyword phrases) could produce positive results. Google Ads offers a practical keyword planner that helps you discover new keyword variations and see the approximate search volume for each keyword.
In addition, Google Search Console provides you with the top search queries for which your site appears and those that have brought the most users to your site in the Performance Report. It's also incredibly difficult to naturally incorporate so many keywords for SEO into writing, and it's really not necessary. Keyword research is the process of finding and analyzing the search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. You can then create your sheet according to your own requirements, add search volume by keyword, organic traffic, page authority, and any other metrics that are important to your company.
These are keyword phrases that you think are important to rank on SERPs (search engine result pages) because your target customer is probably searching for those specific terms. But to get a FULL list of keywords that you can optimize, you should also see the keywords you're currently ranking for. Although I use variations of that keyword (such as “writing a blog post”) in my content, my on-page SEO is almost 100% focused on my main keyword. Following the same example above, entering “dog” and “best guard dog breed” in the Keyword Planner shows that, even if you search for “dog” more than 1.2 million times a month, it would be difficult to rank it for that keyword.
In addition to that, you can consider hiring an SEO professional who can help you audit your pages. You can easily find the relevant keyword variations in the “Searches related to” section at the bottom of the search results. Before starting your search for SEO, it's a good idea to become an educated consumer and familiarize yourself with how search engines work. Google is much smarter than it was in the early years of searching and can easily tell if you're using keywords for SEO purposes or if you're using keywords legitimately to help readers find relevant information to help them answer their questions.
Whether you're adding new content to your site or trying to optimize existing pages with newly found keywords, it's worth tracking your optimization efforts in a spreadsheet. .
