Off-page SEO refers to anything that is done outside of your website with the potential to affect engine ranking. Optimizing your site for off-page SEO means that you'll need to improve the way both users and search engines view your site in terms of credibility. , authority, popularity and relevance. Off-page SEO refers to all SEO tactics that don't involve updating or publishing content on your website.
Link building is the most obvious example of this, but there are many other factors outside the page besides links. Off-page SEO involves all the actions you take to affect your ranking in search engines outside your website. This can include creating backlinks, being active on social media, and guest blogging. Off-page SEO refers to techniques you can use to improve a website's position on the search engine results page (SERP).
Many people associate off-page SEO with link building, but it's more than that. That could well be a backlink. It could also mean greater participation in social media or brand searches. For your off-page SEO strategy to work, you'll need to focus on powerful links for SEO, which means ensuring quality professional relationships (even on the web).
This means that if you're a local company and want to rank locally, whether in Google's “snack packs” results or in regular organic search results, citations are crucial. Off-page SEO doesn't mean link building, well, let me share my personal thoughts here, I use Q%26A to help search engines and get visitors, I write articles on educational sites and redirect visitors to my website, I use community forums like Inbound, apsense, warrior Forum, growth hacker, entrepreneur, etc., where you find like-minded people, I use yahoo answers. You should also keep in mind that almost all links you get from social media sites are “nofollow”, meaning that search engines ignore them. It's the second largest search engine in the world (not to mention that it's owned by Google), which means that your videos should be treated like any other optimized content.
LSI keywords serve one purpose: to help search engine spiders extract the meaning of normal keywords (especially those with more than one meaning). So what is off-page SEO? Below, you'll find a couple of important facts that can help clarify the importance of off-page SEO and, at the same time, explain what off-page search engine optimization means.