The beginning of SEO The first recorded use of the acronym SEO dates back to 1997.Therefore, it seems that we have been using the term for more than 22 years at the time of writing this article. Of course, that actually predates the creation of Google and many of the other search engines we rely on today. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate the behavior of search engines, what people are looking for, the actual search terms or keywords that are typed into search engines, and which search engines prefer their target audience. SEO is done because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP).
These visitors can then potentially become customers. In 1998, Sergei Brin and Lawrence Page, the creators of Google, published an article entitled “The Anatomy of a Large-Scale Hypertextual Web Search Engine” as part of their research project while studying at Stanford University. In it, they wrote that “the predominant business model for commercial search engines is advertising. The objectives of the advertising business model do not always correspond to offering quality search to users.
It's important to note here that you did this based on the quality of the content and not just the search keyword. Many search engines have risen and bitten the dust over the years, unlike Google, which seems to be going from strength to strength. Here's a comparison of SEO tactics over the centuries and the impact they've had on the way searches work on all devices. Over time, as websites filled the Internet, the first search engines met a need for structure and accessibility.
Search platforms such as Excite revolutionized the way information was cataloged in 1993 and made it easier to find information by sorting the results according to the keywords found in the content and optimizing the backend. It all started when Tim Berners-Lee shared his invention of the first browser in history, the World Wide Web, more often known as the “Web”. In August 1991, the pioneers of the web published a code library (LibWWW) so that participants could create their own browsers and web servers. While SEO was about focusing on the ranking of a website in the past, today it's about much more, including how users interact with a brand online.
To intelligently predict the future of SEO, it's essential to first understand the trends that have emerged over time. Due to its growing popularity, video SEO has become crucial for brands, companies and people who wanted to be found. But that raises the question of localisation in SEO and optimizing results to make them regionally relevant. It was also in 2000 that the Google toolbar became available in Internet Explorer, allowing SEO professionals to see their PageRank score (a number between 0 and 0).
With the use of mobile devices on the rise (51% of digital media is consumed that way, compared to 42% on desktop computers), it makes sense that SEO should continue to lean in that direction. In the past, a single small change in the search algorithm took a long time to implement, allowing many black hat SEO techniques to help rank in searches on a website. In 2004, local SEO began when Google and other search engines of the time began to improve the relevance of geographically intended search results. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
It was a move that confirmed that SEO was no longer just for webmasters: from then on, journalists, website writers and even social community administrators would have to optimize content for search engines. This is an SEO opportunity for local businesses, as they ensure that their listings are “complete, accurate and optimized for consultation on a third-party site”. .