Although it could be argued that SEO and everything related to search engine marketing began with the launch of the first published website in 1991, or perhaps when the first web search engine was launched, the history of SEO “officially begins a little later, around 1997.As a marketing strategy in Internet, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords that are typed into search engines, and which search engines their target audience prefers. SEO is done because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially become customers. In 1998, Sergei Brin and Lawrence Page, the creators of Google, published an article entitled “The Anatomy of a Large-Scale Hypertextual Web Search Engine” as part of their research project while studying at Stanford University.
In it, they wrote: “The predominant business model for commercial search engines is advertising. The objectives of the advertising business model do not always correspond to offering quality search to users. It's important to note here that you did this based on the quality of the content and not just the search keyword. Many search engines have risen and dusted over the years, unlike Google, which seems to be going from strength to strength.
Here's a comparison of SEO tactics over the centuries and the impact they've had on the way searches work on all devices. Over time, as websites filled the Internet, the first search engines met a need for structure and accessibility. Search platforms such as Excite revolutionized the way information was cataloged in 1993 and made it easier to find information by sorting the results according to the keywords found in the content and optimizing the backend. SEO professionals around the world misunderstood this and considered links to be the ultimate goal of getting a good place in Google's SERPs.
If you've always been curious about what search marketers did differently back in the day, read on for a brief trip down the SEO memory lane. The history of SEO teaches us that the best way to prepare for the future of SEO is to spare no expense; it is to use ethical optimization techniques and publish content that has real value for your visitors. Implementing an SEO strategy helps more people find your website naturally on Google and other search engines without paying for digital advertising. At first, Moz says, it caused SEOs to “burn out”, until they realized that they didn't actually have any ranking results.
Website owners recognized the value of high ranking and visibility in search engine results, creating an opportunity for black-and-white hat SEO professionals. After only a quarter of a century, SEO has evolved from the simplicity of a single-celled organism to a living, breathable and adaptive structure that is used to create valuable and relevant relationships. And while technology was a little childish at the time (just check what the instructions were like at the beginning), it was also a sign of the future importance of mobile devices in SEO. Google adjusted its ranking system to help keep spam out of those results and, while it didn't necessarily affect the SEO efforts of legitimate sites, it showed efforts to maintain the authenticity of search results.
It was a move that confirmed that SEO was no longer just for webmasters: from that point on, journalists, website writers and even social community administrators would have to optimize content for search engines. SEO will continue to evolve and meet this need, possibly taking advantage of data from external platforms to personalize the search and offer additional value. The improved localized SEO results were included directly in the SERPs to organize all local information and offer new advertising opportunities. In the past, a single, small change in the search algorithm took a long time to implement, allowing many black hat SEO techniques to help a website rank in searches.
But that raises the question of localisation in SEO and optimizing results to make them regionally relevant. Knowing why things are the way they are can help you improve your SEO strategy and better understand how to optimize your site. . .